Friday 25 May 2012

Student Mobility - Student Unions as a marketer?

17 degrees and sunny weather outside and we have now reached the third and final day of our International Student Union Conference.


The morning was full of interesting speeches and inputs about Student Mobility and Marketing vs. Marketing Communication, presented by Anna Singhateh from the International Office of Malmö University. After a short break and a nice hot cup of coffee Roger Senden from the Netherlands, International Officer at Malmö University, held a presentation about International Marketing and Recruitment.

He introduced the audience to the questions:
What can Student Unions do in order to support their university’s efforts to recruit international students?
Do Student Unions have a responsibility to market “their” University?
…and showed us that:
“Education marketing can be funny too!”
“And students are active too!!”
… through the example of “Libdub”. For anybody who has never heard of LIPDUBs before, please refer to YouTube to watch a libdub made by students for students.  
Roger noted that this can be a great way for Student Unions taking initiatives to show another part of their university. --->

Besides of that, Roger’s point of view on the role of Student Unions is their role of adding value to student satisfaction! A survey concerning this topic was conducted through the InternationalStudent Barometer.


One of the Student Unions provided the input of ameliorating the connections between the Unions of international Partner Universities in order to evoke an interest in getting to know each other and to embrace the Swedish way of life.
“ If I know already someone there, it feels safer to go there”.
So exchange between Student Unions also could be used as a way of marketing.



0 comments:

Post a Comment

 
back to top