17 degrees and sunny weather outside and we
have now reached the third and final day of our International Student Union Conference.
The morning was full of interesting speeches
and inputs about Student Mobility and Marketing vs. Marketing Communication,
presented by Anna Singhateh from the International Office of Malmö University.
After a short break and a nice hot cup of coffee Roger Senden from the
Netherlands, International Officer at Malmö University, held a presentation
about International Marketing and Recruitment.
He introduced the
audience to the questions:
What can Student
Unions do in order to support their university’s efforts to recruit
international students?
Do Student
Unions have a responsibility to market “their” University?
…and showed us
that:
“Education marketing can be funny too!”
“And students are active too!!”
… through the
example of “Libdub”. For anybody who has never heard of LIPDUBs before, please refer
to YouTube to watch a libdub made by students for students.
Roger noted that
this can be a great way for Student Unions taking initiatives to show another
part of their university. --->
Besides of that, Roger’s
point of view on the role of Student Unions is their role of adding value to
student satisfaction! A survey concerning this topic was conducted through the InternationalStudent Barometer.
One of the
Student Unions provided the input of ameliorating the connections between the Unions
of international Partner Universities in order to evoke an interest in getting
to know each other and to embrace the Swedish way of life.
“ If I know already someone there, it feels safer to
go there”.
So exchange
between Student Unions also could be used as a way of marketing.
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